Optionally, describe a project that you worked on that you are proud of. It's best if you can describe it from start to finish including the motivation and what was challenging about it and how you measured success. If you are describing a team effort, please be specific about your personal contribution.
As a early graduate, with no formal training in Product Management, I took upon the task of designing the KPIs and metrics for the SaaS product (at my current company).
I was excited during the entire journey, because of the new learnings I gained, every single day. From thinking 'this is all', to being, 'Oh,Yes, this is another aspect of it', it kept me on my toes and tested my perseverance to get done with a task, that I have never even though of.
The main challenge I felt was the lack of direction, there are thousands of articles on the internet, but not many help you in the right direction, being the only Generalist in the company, there was no one to help me or show the torch.
I started by understanding the business values and product success, broke it down into simpler features by first principle thinking, drew KPI trees. At first, I listed down more than 100 actions on our platform, that could show some aspect of user behaviour and what they would mean for our product.
For the second step, I divided the product features into primary, secondary and tertiary. I read through other established product case studies like LinkedIn, JIRA, etc. to understand how and what they measure, to prioritise the most important things. After this, I was able to reduce the list to 25 odd metrics that measured the most important metrics & KPIs and indicate the success of our platform, aligning to our business values.
Now, that I had the KPI list, the next step was to create dashboards, that helped the team visualise the results and track them. I learnt about Mixpanel, Google Analytics & Adobe Analytics - decided to go ahead with Mixpanel as we got one year worth of credits to use the platform for free.
Now, every KPI on the list, was broken down into multiple events that would constitute the KPI, and each event was to be triggered from our code base. As a rookie developer, I was able to go through our entire code base (with the help of tech team), add code snippets to trigger events on Mixpanel.
The final step was to create a dashboard, that gave all the necessary information at click of a button. Having hands-on experience in Analytics, this wasn't the toughest part of the job. As of today, the team can access all events happening on the platform, for the public beta users and derive insights from it.
After all this, I thought why would someone else reading this, feel that it is the job that I was proud of. Because, when this entire task was reviewed by one of our investors having 10+ years of Product experience across FB, Tiktok and Bytedance, the review was: 'Amazing, can't believe it's work of someone without any formal product experience'.
**What are you looking for in your next role? What would you like to avoid? (Might include aspects like skills you want to improve or develop, industries you’re interested in, team dynamics, business practices … whatever is important to you) ***
I have experience in early stage, growth stage startups and corporates in various roles from Developers to Generalists. I enjoy the ownership and accountability, startups offer and looking for a company where I can use my excellent analytical abilities and 'give it all' attitude to become the next rockstar. I would like to develop my Product Management skills working with exciting founders on their ideas, leading them to execution and scaling.
I will also like to develop an overall knowledge for the industry I am working on, and provide my help in other aspects of the work like Design, Operations and Marketing. I really love being on my toes, and looking for an healthy yet competitive environment to develop, grow and bring out the best in me.
I believe that success is a journey and not a destination, and hence, would love to be part of team, where people are valued more than over-promised deadlines. A team that believes in growth of every individual as the company grows, rather than making the most for the founders (or early team). A team where everyone's strength and weaknesses are known and handled like a sports team, that fights together and wins together.
I value and take feedbacks from people around me, and try to act on all aspects of it, but we need to understand we are all humans, and made up a certain way, not everything can be changed in a person, and this is what I refer to learning from diversity and including all, as a team.